{"id":1006437,"date":"2026-02-27T10:55:35","date_gmt":"2026-02-27T10:55:35","guid":{"rendered":"https:\/\/www.sendtric.com\/?p=1006437"},"modified":"2026-02-27T16:21:15","modified_gmt":"2026-02-27T16:21:15","slug":"use-fomo-email-marketing","status":"publish","type":"post","link":"https:\/\/www.sendtric.com\/use-fomo-email-marketing\/","title":{"rendered":"How to Use FOMO in Email Marketing (Without Playing Dirty)"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"1006437\" class=\"elementor elementor-1006437\" data-elementor-post-type=\"post\">\n\t\t\t\t<div class=\"elementor-element elementor-element-305b7e72 e-con-full e-flex e-con e-parent\" data-id=\"305b7e72\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-718008b elementor-widget elementor-widget-text-editor\" data-id=\"718008b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><b>What&#8217;s the psychology behind urgency? What causes FOMO, and is there any way to use it ethically? We\u2019ve studied the data, the tactics, and the science; and there\u2019s a difference between motivation and manipulation. In this post, you\u2019ll get practical copy to boost conversions, and discover tools that create urgency, without compromising trust.<\/b><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-dbd55ad elementor-widget elementor-widget-heading\" data-id=\"dbd55ad\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Key Takeaways\u200b<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-645bd72a elementor-widget elementor-widget-text-editor\" data-id=\"645bd72a\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ul><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FOMO (Fear Of Missing Out) is a powerful psychological driver that can increase engagement and conversion rates [1]<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Studies find people who experience FOMO are more likely to feel anxious, envious, and dissatisfied [2]. Using it responsibly is a priority\u00a0<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">FOMO can be ethical when rooted in honesty, value, and specific user needs [7]<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The most effective FOMO emails are triggered by real customer behavior [8]: abandoned carts, browsed products, or expiring memberships<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Countdown timers and low stock alerts are proven to increase conversions [8], but have to be used ethically (no spoofing stock or time limits [7])<\/span><\/li><li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You have to balance urgency. If your communication is constantly anxiety-inducing, you\u2019ll lose subscribers fast [9]<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-751efb49 e-flex e-con-boxed e-con e-parent\" data-id=\"751efb49\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-1ed4233a e-flex e-con-boxed e-con e-parent\" data-id=\"1ed4233a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-44f019fa elementor-widget elementor-widget-heading\" data-id=\"44f019fa\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">What is FOMO?<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-29387a63 elementor-widget elementor-widget-text-editor\" data-id=\"29387a63\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">FOMO stands for Fear Of Missing Out. It\u2019s the anxious feeling you get when other people are having rewarding experiences and you\u2019re not [3].<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This can be anything from missing out on an office party, to not buying cryptocurrency. But in marketing, it&#8217;s the strategic use of <\/span><b>scarcity<\/b><span style=\"font-weight: 400;\"> and social proof to motivate action.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">&#8220;Everyone&#8217;s doing this new thing \u2013\u00a0but you better hurry because there\u2019s not much time left!\u201d<\/span><\/i><\/p>\n<h2><span style=\"font-weight: 400;\">Why Does FOMO Work in Email<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">It works because it taps into deep, evolutionary survival triggers: loss aversion, social conformity, and scarcity. \u201cLast Chance&#8221; email subject lines on average beat \u201cNew Offers\u201d subject lines.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">People are motivated <\/span><b>more<\/b><span style=\"font-weight: 400;\"> by the fear of <\/span><i><span style=\"font-weight: 400;\">losing<\/span><\/i><span style=\"font-weight: 400;\"> something than by the prospect of gaining something [1]. We also want to belong, so we commonly (and unwittingly most of the time) conform to the actions of others. Seeing &#8220;128 people bought this in the last 24 hours&#8221; validates the decision to purchase.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And then there\u2019s <\/span><b>scarcity<\/b><span style=\"font-weight: 400;\">. This can really move the needle, and drive users to commit, because rarity = value in our brains; we can be one of the chosen few.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For email marketers, attention is the ultimate currency. Using FOMO in email marketing hijacks our social survival psychology. It cuts through the noise to provide a clear, compelling reason to open an email and <\/span><b>act now<\/b><span style=\"font-weight: 400;\">, not later.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The problem is, some of the tactics used to generate FOMO in email marketing are, at the very least, \u201cicky\u201d,\u00a0and at worst, fraudulent.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Most of the FOMO emails sent out by even big brands are totally made up scenarios. There\u2019s no scarcity, no value-add, no real urgency. It\u2019s all just manufactured hype to drive sales. There\u2019s a Black Friday meme that sums it up perfectly:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-516ffd9 elementor-widget elementor-widget-image\" data-id=\"516ffd9\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img fetchpriority=\"high\" decoding=\"async\" width=\"208\" height=\"243\" src=\"https:\/\/www.sendtric.com\/wp-content\/uploads\/2026\/02\/BF-meme.jpeg\" class=\"attachment-large size-large wp-image-1006440\" alt=\"Black Friday meme\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-685766a0 e-flex e-con-boxed e-con e-parent\" data-id=\"685766a0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-6e97ade7 elementor-widget elementor-widget-text-editor\" data-id=\"6e97ade7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">If this is how you\u2019re using FOMO in email marketing, then you\u2019re not doing it ethically. It\u2019s the same trick used by social media algorithms to keep people hooked on screens, damn the cost.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Worse, you might actually be destroying your customer base and subscriber lists [9]: studies find that people who experience FOMO are more likely to feel anxious, envious, and dissatisfied in life [2], which gives them all the more reason to hit unsubscribe\u2026<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But FOMO marketing <\/span><i><span style=\"font-weight: 400;\">can be ethical<\/span><\/i><span style=\"font-weight: 400;\"> when rooted in honesty, value, and specific user needs [7],\u00a0and works best when influenced by real customer behavior [8].<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Hopefully, we\u2019ll be able to give you FOMO on good ways to use the tactic in your emails, that benefit your business long-term, and keep your users coming back.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2124a302 e-flex e-con-boxed e-con e-parent\" data-id=\"2124a302\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-209c0c0 elementor-widget elementor-widget-heading\" data-id=\"209c0c0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Ethical FOMO Email Marketing Strategies<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-500dab2e elementor-widget elementor-widget-text-editor\" data-id=\"500dab2e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Your approach to FOMO in email marketing needs to be squarely focused on the user\u2019s needs and desires. It needs to be tailored and targeted\u00a0\u2013\u00a0not catch-all. Ethical use of FOMO in email marketing is achieved by replacing anxiety with excitement and pressure with persuasion [7].<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To get into this mindset, follow the user\u2019s journey, and build strategies based on their behavior.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Focus on Abandoned Cart Emails<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Abandoned cart emails are hyper-personalized and hyper-relevant. If used wisely, they can trigger hyper-specific FOMO that doesn\u2019t intrude massively on the recipient. It couldn\u2019t be any more ethical if it\u2019s for a product they want!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And abandoned cart email reminders are incredibly effective. In our last post, we discovered that abandoned cart emails have a 45% open rate, and up to 20% of cart abandonments can be converted to sales\u2026<\/span><\/p>\n<p><b><i>Read more: <\/i><\/b><a href=\"https:\/\/www.sendtric.com\/average-abandoned-cart-recovery-rates-2026\/\"><b><i>Average Abandoned Cart Recovery Rates in 2026<\/i><\/b><\/a><\/p>\n<p><span style=\"font-weight: 400;\">How can you add FOMO into this? Well, there\u2019s a few ways that work as standalone tactics that are amplified greatly when mixed in with abandoned carts: low stock, special offers, and new pricing. We\u2019ll detail these separately below.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Low Stock (and Back in Stock) Emails for Previously Browsed Products<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Let\u2019s say a customer places an item in their cart, or browses particular products while logged in, but those products are selling fast. Once stock reaches a certain threshold, hit them with an email to say \u201clow stock, hurry!\u201d, and encourage that sale.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Or, if items the customer wants are out of stock, don\u2019t ask if they want a back in stock alert \u2013\u00a0just give it to them. This way, you\u2019re adding value by giving them what they want, not pestering for a sale. If stock runs are limited, make this clear; there\u2019s a limited time to act, knocking the FOMO factor up a notch.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Limited-time Offers:\u00a0Countdown Timers<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">One way to heighten the urgency is to give a definitive timeframe for an offer, and to punctuate it with a countdown timer:<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-af2d4c7 elementor-widget elementor-widget-image\" data-id=\"af2d4c7\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"image.default\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<img decoding=\"async\" width=\"470\" height=\"315\" src=\"https:\/\/www.sendtric.com\/wp-content\/uploads\/2025\/11\/Thumbnail-cart.jpg\" class=\"attachment-large size-large wp-image-505421\" alt=\"\" srcset=\"https:\/\/www.sendtric.com\/wp-content\/uploads\/2025\/11\/Thumbnail-cart.jpg 470w, https:\/\/www.sendtric.com\/wp-content\/uploads\/2025\/11\/Thumbnail-cart-300x201.jpg 300w\" sizes=\"(max-width: 470px) 100vw, 470px\" \/>\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-2f219bf0 e-flex e-con-boxed e-con e-parent\" data-id=\"2f219bf0\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-2215080 elementor-widget elementor-widget-text-editor\" data-id=\"2215080\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Dynamic pricing, holiday sales, one-time deals\u2026 Make them stick by giving a clear time limit. Mageplaza recommends using an actual time frame (48 hours, 72 hours, etc.) instead of a generic \u201cends soon!\u201d message [6], and timing offers around events (Valentine\u2019s Day, Halloween, and other holidays).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">It\u2019s hyper-effective when you combine this with products of interest, either from abandoned carts, or recently viewed items.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7e59c67 elementor-widget elementor-widget-heading\" data-id=\"7e59c67\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Customers Watching or Adding to Carts<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-9d24752 elementor-widget elementor-widget-text-editor\" data-id=\"9d24752\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">This one\u2019s a powerful social and scarcity driver. Mailchimp says;<\/span><\/p>\n<p><strong><i>\u201cSending real-time updates on product availability, remaining stock, or the number of people viewing a deal can increase the sense of urgency. Seeing an item with a low stock alert on an e-commerce site or seeing hundreds of viewers looking at the same hotel deal can compel users to act quickly before they lose out.\u201d <\/i>[1]<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">You can incorporate this into your marketing emails to up the ante on urgency. But with all of this comes a balancing act: too much, and you\u2019ll leave your audience exhausted, anxious, and clamoring for the unsubscribe button. The key is to use compelling copy that gently persuades, with user data to back it up.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7d73fc3 elementor-widget elementor-widget-heading\" data-id=\"7d73fc3\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Copywriting that Triggers FOMO in Email Marketing<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-75e0241 elementor-widget elementor-widget-text-editor\" data-id=\"75e0241\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">The constant hard sell can trigger a negative reaction from your recipients; they\u2019ll be annoyed and worn down by \u201cHURRY!!!\u201d and \u201cLIMITED OFFER!\u201d emails. According to BBN, all caps, sleazy tactics, and being overly personal are a sure way to land on the blocked sender list [4].<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You need to be personal, but personalisation trends are changing. The latest data uncovered by our research on the <\/span><a href=\"https:\/\/www.sendtric.com\/average-email-open-rates-by-industry-in-2026\/\"><span style=\"font-weight: 400;\">average email open rates by industry in 2026<\/span><\/a><span style=\"font-weight: 400;\"> found that current best practice is<\/span><b><i> not <\/i><\/b><span style=\"font-weight: 400;\">to use the recipient\u2019s name in the subject line.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Emails with recipient names in the subject line had lower open rates than those without.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Instead, add names only in the email preview and body copy. This keeps things personal and more persuasive, without looking too spammy or leading.<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">What\u2019s In It For Me?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">BBN also pushes for writing <\/span><i><span style=\"font-weight: 400;\">benefits over features <\/span><\/i><span style=\"font-weight: 400;\">[4]; what will the reader get out of opening this email, and clicking though?<\/span><\/p>\n<h3><span style=\"font-weight: 400;\">Brevity<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">In a mobile-first world, brevity is everything. According to BBN, <\/span><i><span style=\"font-weight: 400;\">\u201cLululemon saw a dramatic 38.5% increase in open rates on emails that had short subject line lengths\u201d <\/span><\/i><span style=\"font-weight: 400;\">[4]. That\u2019s pretty striking.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Email subject lines between 21 and 30 characters gain attention faster by being so short. They also challenge you to analyze every word, keeping the message clear.<\/span><\/p>\n<p><b><i>Pro tip: Try <\/i><\/b><span style=\"text-decoration: underline;\"><a href=\"https:\/\/www.omnisend.com\/subject-line-tester\/\"><b><i>Omnisend\u2019s subject line tester<\/i><\/b><\/a><\/span><b><i> to check your subject lines against top performers.<\/i><\/b><\/p>\n<h3><span style=\"font-weight: 400;\">Wording<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Get specific. According to marketing platform Drip, urgency and persuasion are most effective when numbers are used [5]:<\/span><\/p>\n<p><strong>Instead of \u201cLimited Supply\u201d, say \u201cOnly 8 Left!\u201d.<\/strong><\/p>\n<p><strong>Instead of \u201cOffer Ends Soon\u201d, say \u201cOffer Ends Midnight\u201d.<\/strong><\/p>\n<p><strong>Instead of \u201cHuge Discounts\u201d, say \u201c20% Off Everything\u201d or \u201c$50 Off Your First Order\u201d.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Money, percentages \u2013\u00a0and time limits. These are the \u201cbig three\u201d motivators that make wording pop even harder, to the point where the words play second fiddle to the numbers. People want to save money, and they don\u2019t want to miss a great deal. Combine that with a product they\u2019ve been yearning for, and you\u2019ve got a perfect storm for conversion!<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-269c445d e-flex e-con-boxed e-con e-parent\" data-id=\"269c445d\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-f0e06d2 elementor-widget elementor-widget-heading\" data-id=\"f0e06d2\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Use Email Widgets to Drive FOMO that Fits<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7a48109d elementor-widget elementor-widget-text-editor\" data-id=\"7a48109d\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Email widgets are interactive, dynamic elements embedded within emails; things like countdown timers, personalized or dynamic images, and polls.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">These elements render when the email is opened, and update in real time. The latest data show that <\/span><a href=\"https:\/\/www.getresponse.com\/resources\/reports\/email-marketing-benchmarks\"><span style=\"font-weight: 400;\">dynamic elements like timers<\/span><\/a><span style=\"font-weight: 400;\">, forms, images, and other relevant content, can have a significant impact on user behaviour.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Countdown timers create a sense of urgency, and drive action based on FOMO.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-56713eba e-flex e-con-boxed e-con e-parent\" data-id=\"56713eba\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7cabdf23 elementor-widget elementor-widget-heading\" data-id=\"7cabdf23\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Countdown Timers in Ecommerce Emails<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-2a70c7a0 elementor-widget elementor-widget-text-editor\" data-id=\"2a70c7a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>A countdown timer is a dynamic email widget that displays the remaining time before an offer, sale, or event expires.<\/p><p>Countdown timers improve conversions by taking advantage of three proven human behavioral mechanisms:<\/p><ol><li><h4>Urgency \u2013\u00a0<span style=\"font-size: 15px; font-style: inherit; font-weight: inherit; color: #7a7a7a; font-family: Roboto, sans-serif;\">Reduces procrastination.<\/span><\/h4><\/li><li><h4>Scarcity &#8211;\u00a0<span style=\"font-size: 15px; font-style: inherit; font-weight: inherit; color: #7a7a7a; font-family: Roboto, sans-serif;\">Reinforces limited availability.<\/span><\/h4><\/li><li><h4>Attention anchoring \u2013\u00a0<span style=\"font-size: 15px; font-style: inherit; font-weight: inherit; color: #7a7a7a; font-family: Roboto, sans-serif;\">Draws focus immediately after emails are opened.<\/span><\/h4><\/li><\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-43fb43e6 e-flex e-con-boxed e-con e-parent\" data-id=\"43fb43e6\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-3e11c58 elementor-widget elementor-widget-template\" data-id=\"3e11c58\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"template.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-template\">\n\t\t\t\t\t<div data-elementor-type=\"container\" data-elementor-id=\"1006152\" class=\"elementor elementor-1006152\" data-elementor-post-type=\"elementor_library\">\n\t\t\t\t<div class=\"elementor-element elementor-element-41f5c70f e-con-full e-flex e-con e-parent\" data-id=\"41f5c70f\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-40c32a31 elementor-widget elementor-widget-heading\" data-id=\"40c32a31\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Create your free email countdown timer<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-1337c4af elementor-widget elementor-widget-text-editor\" data-id=\"1337c4af\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<div class=\"mb-6\" style=\"font-family: Arial, sans-serif;\"><ol style=\"list-style-type: decimal !important; margin-left: 20px !important; padding-left: 20px !important;\"><li style=\"margin-bottom: 6px;\">Fill out the form with your desired countdown options<\/li><li style=\"margin-bottom: 6px;\">Click Generate<\/li><li style=\"margin-bottom: 6px;\">Confirm your email address<\/li><li style=\"margin-bottom: 6px;\">Copy and paste the provided HTML code into your email template<\/li><li style=\"margin-bottom: 6px;\">Enjoy your free email countdown timer from Sendtric with 10,000 free monthly views.*<\/li><\/ol><\/div>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-54ed2207 elementor-widget elementor-widget-text-editor\" data-id=\"54ed2207\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p style=\"font-size: 23px; font-weight: bold; line-height: 30px; margin-bottom: 0;\">No watermark &#8211; Up to 10,000 monthly views* on our FREE Plan<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5bfd430b elementor-widget elementor-widget-html\" data-id=\"5bfd430b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<link rel=\"stylesheet\" href=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/select2\/4.1.0-rc.0\/css\/select2.min.css\" \/>\r\n<link rel=\"stylesheet\" href=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/jquery-datetimepicker\/2.5.20\/jquery.datetimepicker.min.css\" \/>\r\n<script src=\"\/moment-with-locales.js\"><\/script>\r\n<script src=\"\/moment-timezone-with-data.js\"><\/script>\r\n<script src=\"https:\/\/www.google.com\/recaptcha\/api.js\" async defer><\/script>\r\n<form class=\"timer-form\">\r\n\t<div class=\"ui error message\" style=\"display:none\">\r\n\t\t<div class=\"header\">You already have an account<\/div>\r\n\t\t<p> Please sign in to create more free widgets <\/p>\r\n\t<\/div>\r\n<!-- Row 1: Email + Full name -->\r\n<div class=\"form-row\">\r\n  <div class=\"input-container\">\r\n    <div class=\"input-group\" style=\"margin-bottom: 0px;\">\r\n      <label for=\"guest-email\">Email Address<\/label>\r\n      <div class=\"input-group\" id=\"email-container\">\r\n        <i class=\"fa fa-envelope\"><\/i>\r\n        <input type=\"email\" placeholder=\"Email Address\" id=\"guest-email\" required \/>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <div class=\"input-container\">\r\n    <div class=\"input-group\" style=\"margin-bottom: 0px;\">\r\n      <label for=\"full-name\">Full name<\/label>\r\n      <div class=\"input-group\" id=\"fullname-container\">\r\n        <i class=\"fa fa-user\"><\/i>\r\n        <input\r\n  type=\"text\"\r\n  placeholder=\"Full name\"\r\n  id=\"full-name\"\r\n  required\r\n  maxlength=\"50\"\r\n  autocomplete=\"name\"\r\n\/>\r\n\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n\r\n<!-- Row 2: Datetime (left) + Time zone (right) -->\r\n<div class=\"form-row\">\r\n  <div class=\"input-container\">\r\n    <div class=\"input-group\" style=\"margin-bottom: 0px;\">\r\n      <label for=\"datetime\">When does your timer end? (max 30 days)<\/label>\r\n      <div class=\"input-group\" id=\"datetime-container\">\r\n        <i class=\"fa fa-calendar\"><\/i>\r\n        <input type=\"text\" class=\"form-control\" id=\"datetime\" placeholder=\"Date time\" readonly \/>\r\n      <\/div>\r\n    <\/div>\r\n  <\/div>\r\n\r\n  <div class=\"input-container\">\r\n    <div class=\"input-group\">\r\n      <label for=\"timezone\">Time Zone<\/label>\r\n      <select id=\"timezone\" onchange=\"setDateTimeValue()\"><\/select>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n\r\n<!-- Row 3: Language centered -->\r\n<div class=\"form-row\">\r\n  <div class=\"input-container language-center\">\r\n    <div class=\"input-group\">\r\n      <label for=\"language\">Language<\/label>\r\n      <select id=\"language\"><\/select>\r\n    <\/div>\r\n  <\/div>\r\n<\/div>\r\n\r\n\t<div class=\"color-picker-container\">\r\n\t\t<div class=\"color-piker-element\">\r\n\t\t\t<div class=\"color-picker\">\r\n\t\t\t\t<input type=\"color\" id=\"bg-color-id\" value=\"#000000\" style=\"display:none;\" \/>\r\n\t\t\t\t<div id=\"bg-color-id-div\" class=\"picker\"><\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<label for=\"bg-color-id\">Background<\/label>\r\n\t\t<\/div>\r\n\t\t<div class=\"color-piker-element\">\r\n\t\t\t<div class=\"color-picker\">\r\n\t\t\t\t<input type=\"color\" id=\"label-color-id\" value=\"#ffffff\" style=\"display:none;\" \/>\r\n\t\t\t\t<div id=\"label-color-id-div\" class=\"picker\"><\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<label for=\"label-color-id\">Labels<\/label>\r\n\t\t<\/div>\r\n\t\t<div class=\"color-piker-element\">\r\n\t\t\t<div class=\"color-picker\">\r\n\t\t\t\t<input type=\"color\" id=\"digit-color-id\" value=\"#ffffff\" style=\"display:none;\" \/>\r\n\t\t\t\t<div id=\"digit-color-id-div\" class=\"picker\"><\/div>\r\n\t\t\t<\/div>\r\n\t\t\t<label for=\"digit-color-id\">Digits<\/label>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t<div class=\"input-container agree_condition\" >\r\n\t\t<div class=\" checkbox\">\r\n\t\t\t<input type=\"checkbox\" id=\"accept_terms_n_policies\" style=\"width: 13px;height: 13px;float: left;margin-top: 5px;\">\r\n\t\t\t<label for=\"accept_terms_n_policies\" class=\"agree_terms\" style=\"font-size: 16px;float: left;padding-left: 10px;font-weight: 400;color: #000000;margin-bottom: 20px;line-height: 25px;    font-family: 'PT Sans';\">I agree to the <a style=\"color:#4E83FB;text-decoration: underline;\" href=\"\/terms-of-service\/\">Terms of Service<\/a> and <a style=\"color:#4E83FB;text-decoration: underline;\" href=\"\/privacy-policy\/\">Privacy Policy<\/a><\/label>\r\n\t\t<\/div>\r\n\t<\/div>\r\n\t<div class=\"input-container generate_button\" style=\"width:40%; margin:0 auto;font-size:19px;\">\r\n\t\t<div class=\"input-group\">\r\n\t\t\t<button id=\"sendtric-button\"\r\n\t\t\t\ttype=\"button\"\r\n\t\t\t\tclass=\"form-submit-button g-recaptcha\"\r\n\t\t\t\tdata-sitekey=\"6LcjDTEUAAAAADHHZs77-k1A3Ww_ELMy7HEKIE5J\"\r\n\t\t\t\tdata-callback=\"onSubmit\"\r\n\t\t\t\tdata-action=\"submit\"\r\n\t\t\t\tdata-expired-callback=\"handleCaptchaExpired\"\r\n\t\t\t\tdisabled>\r\n\t\t\t\tGENERATE\r\n\t\t\t<\/button>\r\n\t\t<\/div>\r\n\t<\/div>\r\n<\/form>\r\n<style>\r\n\t.color-picker-container {\r\n\t\talign-items: center;\r\n\t\tdisplay: flex;\r\n\t\tjustify-content: space-evenly;\r\n\t\tmax-width: 500px\r\n\t}\r\n\r\n\t.color-picker-container .color-piker-element {\r\n\t\theight: 80px;\r\n\t\ttext-align: center;\r\n\t\twidth: 80px\r\n\t}\r\n\r\n\t.color-picker-container .color-piker-element .color-picker {\r\n\t\tborder: 1px solid #cecece;\r\n\t\theight: 46px;\r\n\t\tmargin: auto;\r\n\t\tpadding: 5px;\r\n\t\twidth: 46px\r\n\t}\r\n\r\n\t.color-picker-container .color-piker-element .color-picker input[type=color] {\r\n\t\tborder: 1px solid #000;\r\n\t\theight: 100%;\r\n\t\twidth: 100%\r\n\t}\r\n\r\n\t.color-picker-container label {\r\n\t\tfont-size: 13px;\r\n\t\tfont-weight: 400;\r\n\t\tletter-spacing: .5px;\r\n\t\tmargin-bottom: 4px\r\n\t}\r\n\r\n\t.input-container .input-group {\r\n\t\tmargin-bottom: 1rem;\r\n\t\tposition: relative\r\n\t}\r\n\r\n\t.input-container .input-group i.fa {\r\n\t\tfont-size: 16px;\r\n\t\tleft: 12px;\r\n\t\topacity: .5;\r\n\t\tposition: absolute;\r\n\t\ttop: 12px;\r\n\t\ttransition: .5s;\r\n\t\tz-index: 4\r\n\t}\r\n\r\n\t.input-container .input-group input {\r\n\t\tborder: 1px solid #aaa;\r\n\t\tborder-radius: 5px;\r\n\t\tbox-shadow: none;\r\n\t\tfont-size: 14px;\r\n\t\theight: 38px;\r\n\t\tpadding-left: 40px;\r\n\t\ttransition: .5s;\r\n\t\twidth: 100%\r\n\t}\r\n\r\n\t.input-container .input-group input:focus-visible {\r\n\t\tborder: 1px solid #85b7d9;\r\n\t\tbox-shadow: none;\r\n\t\toutline: none\r\n\t}\r\n\r\n\t.input-container .input-group input[type=\"datetime-local\"] {\r\n\t\tpadding: .67857143em 2.1em .67857143em 1em\r\n\t}\r\n\r\n\t.input-container .input-group label {\r\n\t\tcolor: rgba(0, 0, 0, .87);\r\n\t\tdisplay: block;\r\n\t\tfont-size: 13px;\r\n\t\tfont-weight: 700;\r\n\t\tmargin: 0 0 .28571429rem;\r\n\t\ttext-transform: none\r\n\t}\r\n\r\n\t.input-container .input-group:focus-within i.fa {\r\n\t\topacity: 1\r\n\t}\r\n\r\n\t.input-container .input-group:focus-within input {\r\n\t\tborder-color: #85b7d9\r\n\t}\r\n\r\n\t.input-group.checkbox {\r\n\t\talign-items: center;\r\n\t\tdisplay: flex\r\n\t}\r\n\r\n\t.input-group.checkbox input {\r\n\t\twidth: auto\r\n\t}\r\n\r\n\t.input-group.checkbox label {\r\n\t\tcursor: pointer;\r\n\t\tfont-weight: 400;\r\n\t\tline-height: 34px;\r\n\t\tmargin-bottom: 0;\r\n\t\tmargin-left: 10px\r\n\t}\r\n\r\n\t.input-group.checkbox label a {\r\n\t\tcolor: #19c6ff;\r\n\t\tfont-weight: 500\r\n\t}\r\n\r\n\t.select2-container {\r\n\t\twidth: 100% !important\r\n\t}\r\n\r\n\t.select2-container--default .select2-selection--single .select2-selection__arrow {\r\n\t\theight: 38px\r\n\t}\r\n\r\n\t.select2-container--default .select2-selection--single .select2-selection__rendered {\r\n\t\tpadding-left: 0\r\n\t}\r\n\r\n\t.ui.error.message {\r\n\t\t-webkit-box-shadow: 0 0 0 1px #570000 inset, 0 0 0 0 transparent;\r\n\t\t-webkit-box-shadow: 0 0 0 1px #e0b4b4 inset, 0 0 0 0 transparent;\r\n\t\t-webkit-transition: opacity .1s ease, color .1s ease, background .1s ease, -webkit-box-shadow .1s ease;\r\n\t\tbackground: #f8f8f9;\r\n\t\tbackground-color: #fff6f6;\r\n\t\tborder-radius: .28571429rem;\r\n\t\tbox-shadow: 0 0 0 1px #570000 inset, 0 0 0 0 transparent;\r\n\t\tbox-shadow: 0 0 0 1px #e0b4b4 inset, 0 0 0 0 transparent;\r\n\t\tcolor: rgba(0, 0, 0, .87);\r\n\t\tcolor: #9f3a38;\r\n\t\tfont: 1em\/1.4285em Lato;\r\n\t\tmargin: 1em 0;\r\n\t\tmin-height: 1em;\r\n\t\tpadding: 1em 1.5em;\r\n\t\tposition: relative;\r\n\t\ttext-align: left;\r\n\t\ttransition: opacity .1s ease, color .1s ease, background .1s ease, -webkit-box-shadow .1s ease;\r\n\t\ttransition: opacity .1s ease, color .1s ease, background .1s ease, box-shadow .1s ease;\r\n\t\ttransition: opacity .1s ease, color .1s ease, background .1s ease, box-shadow .1s ease, -webkit-box-shadow .1s ease\r\n\t}\r\n\r\n\t.ui.error.message .header {\r\n\t\tcolor: #912d2b;\r\n\t\tfont-size: 18px\r\n\t}\r\n\r\n\t.ui.message .header {\r\n\t\tdisplay: block;\r\n\t\tfont-family: Lato, 'Helvetica Neue', Arial, Helvetica, sans-serif;\r\n\t\tfont-weight: 700;\r\n\t\tmargin: -.14285714em 0 0\r\n\t}\r\n\r\n\t.ui.message p {\r\n\t\tfont-size: 16px;\r\n\t\tmargin: 0;\r\n\t\tmargin-top: .25em;\r\n\t\topacity: .85\r\n\t}\r\n\r\n\tbutton.form-submit-button {\r\n\t\tbackground: #2084FF !important;\r\n\t\tfont-size: 20px;\r\n\t\tfont-weight: 700 !important;\r\n\t\tpadding: 15px 27px;\r\n\t\twidth: 100%;\r\n\t\tborder-radius: 40px;\r\n\t\tfont-family: 'PT Sans';\r\n\t\tline-height: 27px;\r\n\t}\r\n\r\n\tbutton.form-submit-button:disabled {\r\n\t\topacity: .5\r\n\t}\r\n\r\n\tform.timer-form {\r\n\t\tpadding: 40px\r\n\t}\r\n\r\n\tspan.select2-selection.select2-selection--single,\r\n\t.select2-container--default .select2-results__option--selectable {\r\n\t\talign-items: center;\r\n\t\tdisplay: flex;\r\n\t\tfont-size: 14px;\r\n\t\theight: 38px;\r\n\t\tjustify-content: flex-start;\r\n\t\tline-height: 1.21428571em;\r\n\t\tpadding: .67857143em 2.1em .67857143em 1em\r\n\t}\r\n\r\n\tselect#timezone,\r\n\tselect#language {\r\n\t\twidth: 100%;\r\n\t\theight: 38px;\r\n\t\tborder-radius: 5px;\r\n\t}\r\n\r\n\tinput.talwin__slider.talwin__slider--hue {\r\n\t\tbackground: linear-gradient(-90deg, #ff0000, #ffff00, #00ff00, #00ffff, #0000ff, #ff00ff, #ff0000);\r\n\t}\r\n\r\n\t.talwin__slider::-webkit-slider-thumb {\r\n\t\tborder-radius: 5px !important;\r\n\t\theight: 25px !important;\r\n\t\twidth: 10px !important;\r\n\t\tbackground-color: #ffffffc7 !important;\r\n\t\tborder-color: #000 !important;\r\n\t\tborder-width: 2px !important;\r\n\t}\r\n\r\n\tbutton.tw-ref {\r\n\t\theight: 34px;\r\n\t\twidth: 34px;\r\n\t\tborder-radius: 0px;\r\n\t\tjustify-content: center;\r\n\t\talign-items: center;\r\n\t\tdisplay: flex;\r\n\t\tborder: 1px solid #000;\r\n\t}\r\n\r\n\tbutton.tw-ref:focus {\r\n\t\toutline: none;\r\n\t}\r\n\r\n\t.color-picker-container .color-piker-element .color-picker {\r\n\t\tdisplay: flex;\r\n\t\tjustify-content: center;\r\n\t\talign-items: center;\r\n\t}\r\n.form-row {\r\n  display: flex;\r\n  gap: 16px;\r\n  align-items: flex-start;\r\n}\r\n\r\n.form-row .input-container {\r\n  flex: 1;\r\n  min-width: 0;\r\n}\r\n\r\n\/* Center the language field on row 3 *\/\r\n.language-center {\r\n  flex: 0 0 50%;\r\n  margin: 0 auto;\r\n}\r\n\r\n\/* Stack on small screens *\/\r\n@media (max-width: 640px) {\r\n  .form-row {\r\n    flex-direction: column;\r\n  }\r\n  .language-center {\r\n    flex: 1;\r\n    margin: 0;\r\n  }\r\n}\r\n\r\n<\/style>\r\n<script src=\"https:\/\/cdnjs.cloudflare.com\/ajax\/libs\/select2\/4.1.0-rc.0\/js\/select2.min.js\"><\/script>\r\n<link rel=\"stylesheet\" href=\"https:\/\/cdn.jsdelivr.net\/npm\/@simonwep\/pickr\/dist\/themes\/classic.min.css\">\r\n<script src=\"https:\/\/cdn.jsdelivr.net\/npm\/@simonwep\/pickr\/dist\/pickr.min.js\"><\/script>\r\n<script src=\"\/datetimepicker.min.js\"><\/script>\r\n<script>\r\n\r\nfunction scrollToResultContainer() {\r\n  \/\/ Use the first visible result container if there are multiple\r\n  const candidates = Array.from(document.querySelectorAll(\".index__timerCodeContainer__16rXZ\"));\r\n\r\n  const el =\r\n    candidates.find(x => x && x.offsetParent !== null) || \/\/ visible in layout\r\n    candidates[0];\r\n\r\n  if (!el) return;\r\n\r\n  \/\/ Let layout settle before measuring \/ scrolling (Elementor often needs this)\r\n  requestAnimationFrame(() => {\r\n    requestAnimationFrame(() => {\r\n      \/\/ If you have a sticky header, subtract an offset\r\n      const headerOffset = 120;\r\n      const y = el.getBoundingClientRect().top + window.pageYOffset - headerOffset;\r\n      window.scrollTo({ top: y, behavior: \"smooth\" });\r\n    });\r\n  });\r\n}\r\n\r\n\r\n\tdocument.querySelector('.timer-form').addEventListener('submit', (e) => e.preventDefault());\r\n\t\/\/ Ensure reCAPTCHA runs again after any grecaptcha.reset()\r\njQuery(document).on(\"click\", \"#sendtric-button\", function (e) {\r\n  e.preventDefault();\r\n\r\n  \/\/ Respect your disabled state\r\n  if (jQuery(this).is(\":disabled\")) return;\r\n\r\n  \/\/ Force execute (v3\/invisible) so onSubmit(token) fires every click\r\n  if (typeof grecaptcha !== \"undefined\" && grecaptcha.execute) {\r\n    grecaptcha.execute();\r\n  }\r\n});\r\n\r\n\t\/\/ --- Pickr helpers ---\r\n\tfunction makePickr({ el, inputSelector, defaultHex }) {\r\n\t\tconst inputEl = document.querySelector(inputSelector);\r\n\t\tif (!inputEl) return null;\r\n\r\n\t\t\/\/ Seed from input value if present, else default\r\n\t\tconst start = (inputEl.value && inputEl.value.trim()) || defaultHex;\r\n\r\n\t\tconst pickr = Pickr.create({\r\n\t\t\tel,\r\n\t\t\ttheme: 'classic',\r\n\t\t\tdefault: start,\r\n\t\t\tcomparison: false,\r\n\t\t\tcomponents: {\r\n\t\t\t\t\/\/ main\r\n\t\t\t\tpreview: true,\r\n\t\t\t\topacity: false,   \/\/ match Talwin opacity: false\r\n\t\t\t\thue: true,\r\n\r\n\t\t\t\t\/\/ input \/ format\r\n\t\t\t\tinteraction: {\r\n\t\t\t\t\thex: true,\r\n\t\t\t\t\tinput: true,\r\n\t\t\t\t\tsave: false,   \/\/ no SAVE button; updates live\r\n\t\t\t\t\tclear: false\r\n\t\t\t\t}\r\n\t\t\t}\r\n\t\t});\r\n\r\n\t\t\/\/ picker -> input\r\n\t\tpickr.on('change', (color) => {\r\n\t\t\tconst hex = color.toHEXA().toString();  \/\/ e.g. \"#ffffff\"\r\n\t\t\tinputEl.value = hex;\r\n\t\t\t\/\/ If you need jQuery change listeners elsewhere:\r\n\t\t\tif (window.jQuery) jQuery(inputEl).trigger('input').trigger('change');\r\n\t\t});\r\n\r\n\t\t\/\/ input -> picker (supports manual changes if you ever unhide inputs)\r\n\t\tinputEl.addEventListener('input', () => {\r\n\t\t\tconst v = (inputEl.value || '').trim();\r\n\t\t\tif (v) pickr.setColor(v);\r\n\t\t});\r\n\r\n\t\treturn pickr;\r\n\t}\r\n\r\n\/\/ Build three pickers (background, labels, digits) \u2014 wait until Pickr is available\r\nfunction initPickrsWhenReady() {\r\n  if (typeof Pickr === \"undefined\") {\r\n    return setTimeout(initPickrsWhenReady, 50);\r\n  }\r\n\r\n  makePickr({\r\n    el: '#bg-color-id-div',\r\n    inputSelector: '#bg-color-id',\r\n    defaultHex: '#000000'\r\n  });\r\n\r\n  makePickr({\r\n    el: '#label-color-id-div',\r\n    inputSelector: '#label-color-id',\r\n    defaultHex: '#ffffff'\r\n  });\r\n\r\n  makePickr({\r\n    el: '#digit-color-id-div',\r\n    inputSelector: '#digit-color-id',\r\n    defaultHex: '#ffffff'\r\n  });\r\n}\r\n\r\ninitPickrsWhenReady();\r\n\r\n\tconst getOffset = (timeZone = 'UTC', date = new Date()) => {\r\n\t\tconst utcDate = new Date(date.toLocaleString('en-US', { timeZone: 'UTC' }));\r\n\t\tconst tzDate = new Date(date.toLocaleString('en-US', { timeZone }));\r\n\t\tconst offsetInMinutes = (tzDate.getTime() - utcDate.getTime()) \/ 6e4;\r\n\t\tlet OffsetInHours = Math.abs(Math.trunc(offsetInMinutes \/ 60));\r\n\t\tlet OffsetInMinutes = Math.abs(Math.trunc(offsetInMinutes % 60));\r\n\t\tif (offsetInMinutes >= 0) {\r\n\t\t\tlet hours = OffsetInHours.toString().padStart(2, '0')\r\n\t\t\tlet minutes = OffsetInMinutes.toString().padStart(2, '0')\r\n\t\t\treturn `+${hours}:${minutes}`\r\n\t\t} else {\r\n\t\t\tlet hours = OffsetInHours.toString().padStart(2, '0')\r\n\t\t\tlet minutes = OffsetInMinutes.toString().padStart(2, '0')\r\n\t\t\treturn `-${hours}:${minutes}`\r\n\t\t}\r\n\t}\r\n\r\n\tfunction setDateTimeValue() {\r\n\t\tlet TimeZone = jQuery('#timezone').val();\r\n\t\tlet localTime = new Date();\r\n\t\tlocalTime.setHours(localTime.getHours() + 1);\r\n\t\tlocalTime.setMinutes(0);\r\n\r\n\t\tlet localeDate = localTime.toLocaleString('en-US', { timeZone: TimeZone });\r\n\t\tlet defaultDate = new Date(localeDate);\r\n\t\tlet maxDateTime = new Date(localeDate);\r\n\t\tmaxDateTime.setDate(maxDateTime.getDate() + 30);\r\n\t\tlet minDateTime = new Date(localeDate);\r\n\t\tminDateTime.setHours(0, 0, 0, 0)\r\n\t\tjQuery('#datetime').datetimepicker({\r\n\t\t\tminDateTime: new Date(minDateTime),\r\n\t\t\tmaxDateTime: maxDateTime,\r\n\t\t\tvalue: defaultDate,\r\n\t\t\tstep: 1,\r\n\t\t\tformat: 'm\/d\/Y h:i A'\r\n\t\t});\r\n\t}\r\nfunction updateGenerateButtonState() {\r\n  const hasTerms = jQuery(\"#accept_terms_n_policies:checked\").length === 1;\r\n  const hasEmail = jQuery(\"#guest-email\").val().trim().length > 0;\r\n  const hasFullName = jQuery(\"#full-name\").val().trim().length > 0;\r\n\r\n  jQuery(\".form-submit-button.g-recaptcha\").attr(\"disabled\", !(hasTerms && hasEmail && hasFullName));\r\n}\r\n\r\n\tjQuery(document).ready(function () {\r\n\t\tlet momentTimezones = moment.tz.names();\r\n\t\tlet timezones = [];\r\n\t\tmomentTimezones.forEach(function (timezone) {\r\n\t\t\tlet now = moment().tz(timezone);\r\n\t\t\tlet gmtOffset = now.format('Z');\r\n\t\t\tlet temp = {\r\n\t\t\t\t\"text\": `${timezone.replace(\/_\/g, ' ')} (UTC ${gmtOffset})`,\r\n\t\t\t\t\"value\": timezone\r\n\t\t\t}\r\n\t\t\ttimezones.push(temp)\r\n\t\t});\r\n\t\tlet language = [{ \"text\": \"Bulgarian\", \"value\": \"bg\" }, { \"text\": \"Czech\", \"value\": \"cs\" }, { \"text\": \"Danish\", \"value\": \"da\" }, { \"text\": \"Dutch\", \"value\": \"nl\" }, { \"text\": \"English\", \"value\": \"en\" }, { \"text\": \"Estonian\", \"value\": \"et\" }, { \"text\": \"Finnish\", \"value\": \"fi\" }, { \"text\": \"French\", \"value\": \"fr\" }, { \"text\": \"German\", \"value\": \"de\" }, { \"text\": \"Greek\", \"value\": \"el\" }, { \"text\": \"Hebrew\", \"value\": \"he\" }, { \"text\": \"Hungarian\", \"value\": \"hu\" }, { \"text\": \"Icelandic\", \"value\": \"is\" }, { \"text\": \"Italian\", \"value\": \"it\" }, { \"text\": \"Japanese\", \"value\": \"ja\" }, { \"text\": \"Korean\", \"value\": \"kn\" }, { \"text\": \"Latvian\", \"value\": \"lv\" }, { \"text\": \"Lithuanian\", \"value\": \"lt\" }, { \"text\": \"Norwegian\", \"value\": \"no\" }, { \"text\": \"Polish\", \"value\": \"pl\" }, { \"text\": \"Portuguese\", \"value\": \"pt\" }, { \"text\": \"Romanian\", \"value\": \"ro\" }, { \"text\": \"Russian\", \"value\": \"ru\" }, { \"text\": \"Simplified Chinese\", \"value\": \"csl\" }, { \"text\": \"Serbian\", \"value\": \"sr\" }, { \"text\": \"Slovak\", \"value\": \"sk\" }, { \"text\": \"Spanish\", \"value\": \"es\" }, { \"text\": \"Swedish\", \"value\": \"sv\" }, { \"text\": \"Turkish\", \"value\": \"tr\" }];\r\n\r\n\t\tjQuery('#timezone').html('');\r\n\t\tjQuery('#language').html('');\r\n\t\tsetTimeout(() => {\r\n\t\t\tjQuery(\".form-submit-button.g-recaptcha\").attr(\"disabled\", true);\r\n\t\t}, 1200)\r\n\r\n\t\tlet selected = \"\";\r\n\r\n\t\ttimezones.map((data) => {\r\n\t\t\t\/\/ selected = data.value === Intl.DateTimeFormat().resolvedOptions().timeZone ? \"selected\" : \"\";\r\n\t\t\tselected = data.value === moment.tz.guess() ? \"selected\" : \"\";\r\n\t\t\tjQuery('#timezone').append('<option value=\"' + data.value + '\" ' + selected + '>' + data.text + '<\/option>')\r\n\t\t});\r\n\r\n\t\tlanguage.map((data) => {\r\n\t\t\tselected = data.value === \"en\" ? \"selected\" : \"\";\r\n\t\t\tjQuery('#language').append('<option value=\"' + data.value + '\" ' + selected + '>' + data.text + '<\/option>')\r\n\t\t});\r\n\r\n\t\tjQuery('#timezone, #language').select2();\r\n\t\tsetDateTimeValue();\r\n\r\n\r\njQuery(\"#accept_terms_n_policies\").on(\"change\", function (e) {\r\n  e.preventDefault();\r\n  updateGenerateButtonState();\r\n});\r\n\r\n\r\njQuery(\"#guest-email\").on(\"keyup\", function (e) {\r\n  e.preventDefault();\r\n  updateGenerateButtonState();\r\n});\r\n\r\njQuery(\"#full-name\").on(\"keyup\", function (e) {\r\n  e.preventDefault();\r\n  updateGenerateButtonState();\r\n});\r\n\/\/ --- Full name input sanitizer (letters + spaces, max length) ---\r\njQuery(\"#full-name\").on(\"input\", function () {\r\n  let v = jQuery(this).val();\r\n\r\n  \/\/ Allow letters (incl. accents) and spaces only\r\n  v = v.replace(\/[^A-Za-z\u00c0-\u00d6\u00d8-\u00f6\u00f8-\u00ff\\s]\/g, \"\");\r\n\r\n  \/\/ Collapse multiple spaces and prevent leading space spam\r\n  v = v.replace(\/\\s{2,}\/g, \" \").trimStart();\r\n\r\n  \/\/ Enforce max length (match maxlength attribute)\r\n  if (v.length > 50) v = v.slice(0, 50);\r\n\r\n  jQuery(this).val(v);\r\n\r\n  \/\/ Keep Generate button state in sync\r\n  if (typeof updateGenerateButtonState === \"function\") {\r\n    updateGenerateButtonState();\r\n  }\r\n});\r\n\r\n\r\n\t});\r\n\r\n\tfunction validateEmail(email) {\r\n\t\t\/\/ Regular expression pattern for email validation\r\n\t\tvar emailPattern = \/^[^\\s@]+@[^\\s@]+\\.[^\\s@]+$\/;\r\n\r\n\t\t\/\/ Test the email against the pattern\r\n\t\treturn emailPattern.test(email);\r\n\t}\r\n\r\n\tfunction onSubmit(token) {\r\nlet email = jQuery(\"#guest-email\").val();\r\nlet full_name = jQuery(\"#full-name\").val();\r\n\r\n\t\tlet timezone = jQuery(\"#timezone\").val();\r\n\t\tlet datetime = jQuery(\"#datetime\").val();\r\n\t\tlet language = jQuery(\"#language\").val();\r\n\t\tlet bg_color = jQuery(\"#bg-color-id\").val().replace(\"#\", \"\");\r\n\t\tlet label_color = jQuery(\"#label-color-id\").val().replace(\"#\", \"\");\r\n\t\tlet digit_color = jQuery(\"#digit-color-id\").val().replace(\"#\", \"\");\r\n\t\tlet UTCOffset = getOffset(timezone);\r\n\t\tlet oldDateObj = new Date(`${datetime} ${UTCOffset}`);\r\n\r\n\t\tif (!validateEmail(email)) {\r\n  generateErrorMessage(\"Please enter a valid email\")\r\n  return false;\r\n}\r\n\r\nfull_name = (full_name || \"\").trim();\r\n\r\nif (full_name.length === 0) {\r\n  generateErrorMessage(\"Please enter your full name\");\r\n  return false;\r\n}\r\n\r\nif (full_name.length > 50) {\r\n  generateErrorMessage(\"Full name must be 50 characters or less\");\r\n  return false;\r\n}\r\n\r\n\/\/ Letters (including accents) and spaces only\r\nif (!\/^[A-Za-z\u00c0-\u00d6\u00d8-\u00f6\u00f8-\u00ff\\s]+$\/.test(full_name)) {\r\n  generateErrorMessage(\"Full name can only contain letters and spaces\");\r\n  return false;\r\n}\r\n\r\n\r\n\r\n\t\tjQuery(\".ui.error.message p\").text(\"\")\r\n\t\tjQuery(\".ui.error.message\").hide();\r\n\t\tjQuery(\"button.form-submit-button\").prop(\"disabled\", true)\r\n\t\tjQuery(\".index__timerCode__1wGrn\").val('')\r\n\r\n\t\tlet params = {\r\n  \"email\": email,\r\n  \"full_name\": full_name.trim(),\r\n  \"timerData\": {\r\n    \"colors\": {\r\n      \"digits\": digit_color,\r\n      \"labels\": label_color,\r\n      \"background\": bg_color\r\n    },\r\n    \"language\": language,\r\n    \"endsAt\": oldDateObj.toISOString(),\r\n    \"timeZone\": timezone\r\n  },\r\n  \"captchaResponse\": token\r\n};\r\n\r\n\r\n\t\t\/\/ parameter_email = \/\/ Resolve correct API base depending on domain\/subdomain\r\nfunction resolveApiBase(hostname) {\r\n\thostname = (hostname || \"\").toLowerCase();\r\n\r\n\tconst HOST_MAP = {\r\n\t\t\/\/ Production\r\n\t\t\"sendtric.com\": \"https:\/\/dashboard.sendtric.com\",\r\n\t\t\"www.sendtric.com\": \"https:\/\/dashboard.sendtric.com\",\r\n\r\n\t\t\/\/ Staging\r\n\t\t\"staging-dashboard.sendtric.com\": \"https:\/\/staging-dashboard.sendtric.com\",\r\n\t\t\"staging.sendtric.com\": \"https:\/\/staging-dashboard.sendtric.com\",\"www.staging.sendtric.com\": \"https:\/\/staging-dashboard.sendtric.com\"\r\n\t};\r\n\r\n\t\/\/ Fail closed \u2013 do NOT guess or fallback to prod\r\n\treturn HOST_MAP[hostname] || null;\r\n}\r\n\r\n\/\/ parameter_email = getParameterByName('email');\r\nconst apiBase = resolveApiBase(location.hostname);\r\nif (!apiBase) {\r\n\tgenerateErrorMessage(\"This form is not configured for this domain.\");\r\n\treturn false;\r\n}\r\n\r\nlet url = `${apiBase}\/api\/v1\/timers\/guest`;\r\nif (email !== null && email !== \"\") {\r\n\turl += \"_timer\";\r\n}\r\n\r\n\t\t\/\/ posthog.capture('free_timer_creation')\r\n\t\tjQuery.ajax({\r\n\t\t\turl: url,\r\n\t\t\ttype: \"POST\",\r\n\t\t\tdata: JSON.stringify(params),\r\n\t\t\tcontentType: \"application\/json; charset=utf-8\",\r\n\t\t\tdataType: \"json\",\r\n\t\t\txhrFields: {\r\n\t\t\t\twithCredentials: true\r\n\t\t\t},\r\n\t\t\tbeforeSend: function (xhr) {\r\n\t\t\t\t\/\/ xhr.setRequestHeader (\"Authorization\", `Bearer ${CSRF_TOKEN}`);\r\n\t\t\t\txhr.setRequestHeader(\"accept\", \"application\/json\");\r\n\t\t\t\txhr.setRequestHeader(\"accept-language\", \"en-US,en;q=0.9,hi;q=0.8\");\r\n\t\t\t\txhr.setRequestHeader(\"authorization\", \"\");\r\n\t\t\t\txhr.setRequestHeader(\"content-type\", \"application\/json\");\r\n\t\t\t\txhr.setRequestHeader(\"x-requested-with\", \"XMLHttpRequest\");\r\n\t\t\t},\r\nsuccess: function (data) {\r\n  let html = '&lt;table align=&quot;center&quot;&gt;&lt;tbody&gt;&lt;tr&gt;&lt;td&gt;&lt;img src=\"' + data.url + '\" style=&quot;display: block;max-width:100%&quot; \/&gt;&lt;\/td&gt;&lt;\/tr&gt;&lt;\/tbody&gt;&lt;\/table&gt;'\r\n  jQuery(\".index__timerCode__1wGrn\").val(decodeHTMLEntities(html))\r\n  jQuery(\".index__previewImage__1Pwfw\").attr(\"data-src\", data.url)\r\n  jQuery(\".index__previewImage__1Pwfw\").attr(\"src\", data.url)\r\n\r\n  jQuery(\".index__previewImage__1Pwfw\").attr(\"src\", data.url)\r\n\r\n  setTimeout(() => {\r\n    try {\r\n      amplitude.getInstance.logEvent(\"Create free timer\");\r\n    } catch (e) {\r\n      console.error(\"An error occurred while logging the event:\", e);\r\n    }\r\n\r\n    jQuery(\".hide_on_response\").hide()\r\n    jQuery(\".index__timerCodeContainer__16rXZ\").show()\r\n\r\n    jQuery(\".form-submit-button.g-recaptcha\").attr(\"disabled\", true);\r\n    \r\n    scrollToResultContainer(); \/\/ updated Dec 2025\r\n    updateGenerateButtonState();\r\n\r\n    grecaptcha.reset();\r\n  }, 500);\r\n\r\n  \/\/ User Maven Script Injection\r\n  try {\r\n    usermaven(\"track\", \"free_timer_creation\", {\r\n      user_email: email,\r\n      user_id: data.ownerId,\r\n    });\r\n  } catch (e) {\r\n    console.warn(\"usermaven not available\", e);\r\n  }\r\n},\r\n\r\nerror: function (err) {\r\n  const msg =\r\n    (err && err.responseJSON && err.responseJSON.error) ||\r\n    (err && err.responseJSON && err.responseJSON.message) ||\r\n    \"Something went wrong. Please try again.\";\r\n\r\n  generateErrorMessage(msg);\r\n  document.querySelector(\".ui.error.message\").scrollIntoView({ block: \"center\", behavior: \"smooth\" });\r\n}\r\n\r\n\r\n\t\t})\r\n\t\treturn false;\r\n\t}\r\n\r\n\tfunction generateErrorMessage(msg) {\r\n\t\tjQuery(\".ui.error.message p\").text(msg)\r\n\t\tjQuery(\".ui.error.message\").show();\r\n\t\tjQuery(\".form-submit-button.g-recaptcha\").attr(\"disabled\", true);\r\nupdateGenerateButtonState();\r\n\r\n\t\tresetLeftArea()\r\n\t\tgrecaptcha.reset();\r\n\t}\r\n\r\n\tfunction resetLeftArea() {\r\n\t\tlet imgSrc = '\/wp-content\/uploads\/2023\/01\/example_timer.gif';\r\n\t\t\/\/ jQuery(\".index__timerCode__1wGrn\").val(''); \/\/ updated Nov 2025\r\n\/\/ jQuery(\".index__previewImage__1Pwfw\").attr(\"src\", imgSrc); \/\/ updated Nov 2025\r\n\/\/ jQuery(\".index__templatePreviewBody__jDpp2, .index__templatePreviewMobile__1MlQa\").css(\"background\", '#1ac6ff'); \/\/ updated Nov 2025\r\n\/\/ jQuery(\".index__templatePreviewBody__jDpp2, .index__templatePreviewMobile__1MlQa\").css(\"color\", '#ffffff'); \/\/ updated Nov 2025\r\n\/\/ jQuery(\".index__templatePreviewButton__1gt4y\").css(\"background\", '#ffffff'); \/\/ updated Nov 2025\r\n\/\/ jQuery(\".index__templatePreviewButton__1gt4y\").css(\"color\", '#1ac6ff'); \/\/ updated Nov 2025\r\n\r\n\t\tjQuery(\".index__previewImage__1Pwfw\").attr(\"src\", imgSrc)\r\n\t\tsetTimeout(() => {\r\n\t\t\tjQuery(\".hide_on_response\").show()\r\n\t\t\tjQuery(\".index__timerCodeContainer__16rXZ\").hide()\r\n\r\n\t\t\tjQuery(\".form-submit-button.g-recaptcha\").attr(\"disabled\", true);\r\nupdateGenerateButtonState();\r\n\r\n\t\t\tgrecaptcha.reset();\r\n\t\t}, 100)\r\n\t}\r\n\r\n\tfunction handleCaptchaExpired() {\r\n\t\tjQuery(\"#accept_terms_n_policies\").prop(\"checked\", false);\r\n\t\tjQuery(\".form-submit-button.g-recaptcha\").attr(\"disabled\", true);\r\nupdateGenerateButtonState();\r\n\r\n\t\tgrecaptcha.reset();\r\n\t}\r\n\r\n\tfunction decodeHTMLEntities(text) {\r\n\t\tvar entities = [\r\n\t\t\t['amp', '&'],\r\n\t\t\t['apos', '\\''],\r\n\t\t\t['#x27', '\\''],\r\n\t\t\t['#x2F', '\/'],\r\n\t\t\t['#39', '\\''],\r\n\t\t\t['#47', '\/'],\r\n\t\t\t['lt', '<'],\r\n\t\t\t['gt', '>'],\r\n\t\t\t['nbsp', ' '],\r\n\t\t\t['quot', '\"']\r\n\t\t];\r\n\r\n\t\tfor (var i = 0, max = entities.length; i < max; ++i)\r\n\t\t\ttext = text.replace(new RegExp('&' + entities[i][0] + ';', 'g'), entities[i][1]);\r\n\r\n\t\treturn text;\r\n\t}\r\n<\/script>\r\n<script>\/*document.querySelector('#sendtric-button').addEventListener('click', () => {hj('event', 'clicked_homepage_cta'); console.log(\"------Something happened\")});*\/<\/script>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-82b8120 elementor-widget elementor-widget-text-editor\" data-id=\"82b8120\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p data-pm-slice=\"0 0 []\">*If you exceed 10,000 free views in a month, a watermark will appear until the limit resets. Upgrade to remove it at any time. Paid plans never show a watermark, even if the limit is exceeded.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-4d28b7cb elementor-widget elementor-widget-html\" data-id=\"4d28b7cb\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"html.default\">\n\t\t\t\t\t<div class=\"result-div-for-code\">\r\n    <div class=\"index__timerCodeContainer__16rXZ\" style=\"display:none; text-align:center; margin:40px auto; max-width:700px;\">\r\n\r\n        <!-- Header above generated timer -->\r\n        <h2>Your timer is ready!<\/h2>\r\n\r\n        <!-- Tag line -->\r\n        <p class=\"timer-tagline\">Check your email to get access to the timer's code so you can integrate it in your email campaign and make edits if you wish.<\/p>\r\n        <br>\r\n\r\n        <!-- Timer preview -->\r\n        <div style=\"display:flex; justify-content:center; margin-bottom:20px;\">\r\n            <img decoding=\"async\" class=\"index__previewImage__1Pwfw\" src=\"\" alt=\"Email Live Countdown Timer\" draggable=\"false\" \/>\r\n        <\/div>\r\n\r\n    <\/div>\r\n<\/div>\r\n\r\n<style>\r\n.index__timerCodeContainer__16rXZ h2 {\r\n    font-family: 'PT Sans';\r\n    font-size: 22px;\r\n    font-weight: 700;\r\n}\r\n\r\n\/* Existing paragraph styling (kept) *\/\r\n.index__timerCodeContainer__16rXZ p {\r\n    font-family: 'PT Sans';\r\n    font-size: 18px;\r\n    font-weight: 400;\r\n    line-height: 26px;\r\n    text-align: center;\r\n    margin-top: 10px;\r\n    margin-bottom: 10px;\r\n}\r\n\r\n\/* New: Tagline \"box\" styling *\/\r\n.index__timerCodeContainer__16rXZ .timer-tagline {\r\n    background: #fff;\r\n    border: 2px solid rgba(78, 131, 251, 1);\r\n    border-radius: 8px;\r\n    padding: 14px 16px;\r\n    max-width: 650px;\r\n    box-sizing: border-box;\r\n    margin-left: auto;\r\n    margin-right: auto;\r\n}\r\n\r\n\/* Existing textarea styling (kept, even though textarea is removed) *\/\r\n.index__timerCodeContainer__16rXZ textarea {\r\n    font-family: 'PT Sans';\r\n    font-size: 20px;\r\n    font-weight: 400;\r\n    line-height: 26px;\r\n    letter-spacing: 0.05em;\r\n    text-align: left;\r\n    resize: none;\r\n    background: #fff;\r\n    border: 2px solid rgba(78, 131, 251, 1);\r\n    box-sizing: border-box;\r\n}\r\n<\/style>\r\n\r\n<!-- Script removed because copy UI was removed (prevents errors). -->\r\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-21d11e52 e-flex e-con-boxed e-con e-parent\" data-id=\"21d11e52\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-7edaf895 elementor-widget elementor-widget-heading\" data-id=\"7edaf895\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Frequently Asked Questions<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-72d5265d elementor-widget elementor-widget-n-accordion\" data-id=\"72d5265d\" data-element_type=\"widget\" data-e-type=\"widget\" data-settings=\"{&quot;default_state&quot;:&quot;expanded&quot;,&quot;max_items_expended&quot;:&quot;one&quot;,&quot;n_accordion_animation_duration&quot;:{&quot;unit&quot;:&quot;ms&quot;,&quot;size&quot;:400,&quot;sizes&quot;:[]}}\" data-widget_type=\"nested-accordion.default\">\n\t\t\t\t\t\t\t<div class=\"e-n-accordion\" aria-label=\"Accordion. Open links with Enter or Space, close with Escape, and navigate with Arrow Keys\">\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1920\" class=\"e-n-accordion-item\" open>\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"1\" tabindex=\"0\" aria-expanded=\"true\" aria-controls=\"e-n-accordion-item-1920\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What is FOMO? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1920\" class=\"elementor-element elementor-element-68001b64 e-con-full e-flex e-con e-child\" data-id=\"68001b64\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-46859579 elementor-widget elementor-widget-text-editor\" data-id=\"46859579\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">FOMO means Fear Of Missing Out. It\u2019s the anxious feeling you get when other people are having rewarding experiences and you\u2019re not.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1921\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"2\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1921\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How to use FOMO correctly? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1921\" class=\"elementor-element elementor-element-60ee210a e-con-full e-flex e-con e-child\" data-id=\"60ee210a\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-72826e9f elementor-widget elementor-widget-text-editor\" data-id=\"72826e9f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Above all, serve the user\u2019s needs.\u00a0Present products they\u2019ve already shown interest in<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Add a countdown timer that clearly shows when offers end<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Show scarcity of items they want, with stock level indicators, but DO NOT fake it<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Center offers around events and holidays<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Balance FOMO with other content to avoid fatigue<\/span><\/li>\n<\/ol>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1922\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"3\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1922\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> What are Some FOMO Copywriting Techniques? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1922\" class=\"elementor-element elementor-element-562fe3a4 e-con-full e-flex e-con e-child\" data-id=\"562fe3a4\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t<div class=\"elementor-element elementor-element-582eb308 elementor-widget elementor-widget-text-editor\" data-id=\"582eb308\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Be specific, and use numbers: say &#8220;Sale ends in 2 hours,&#8221; or &#8220;Only 1 day left&#8221;. Show that others are buying or using the product, with alerts to how many people bought in the last hour. Keep it brief, keep it personal \u2013\u00a0and focus on benefits rather than features.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t\t<details id=\"e-n-accordion-item-1923\" class=\"e-n-accordion-item\" >\n\t\t\t\t<summary class=\"e-n-accordion-item-title\" data-accordion-index=\"4\" tabindex=\"-1\" aria-expanded=\"false\" aria-controls=\"e-n-accordion-item-1923\" >\n\t\t\t\t\t<span class='e-n-accordion-item-title-header'><div class=\"e-n-accordion-item-title-text\"> How Can I Generate FOMO in Email Subject Lines? <\/div><\/span>\n\t\t\t\t\t\t\t<span class='e-n-accordion-item-title-icon'>\n\t\t\t<span class='e-opened' ><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-minus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h384c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t\t<span class='e-closed'><svg aria-hidden=\"true\" class=\"e-font-icon-svg e-fas-plus\" viewBox=\"0 0 448 512\" xmlns=\"http:\/\/www.w3.org\/2000\/svg\"><path d=\"M416 208H272V64c0-17.67-14.33-32-32-32h-32c-17.67 0-32 14.33-32 32v144H32c-17.67 0-32 14.33-32 32v32c0 17.67 14.33 32 32 32h144v144c0 17.67 14.33 32 32 32h32c17.67 0 32-14.33 32-32V304h144c17.67 0 32-14.33 32-32v-32c0-17.67-14.33-32-32-32z\"><\/path><\/svg><\/span>\n\t\t<\/span>\n\n\t\t\t\t\t\t<\/summary>\n\t\t\t\t<div role=\"region\" aria-labelledby=\"e-n-accordion-item-1923\" class=\"elementor-element elementor-element-2e006a00 e-flex e-con-boxed e-con e-child\" data-id=\"2e006a00\" data-element_type=\"container\" data-e-type=\"container\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-4c6b359f elementor-widget elementor-widget-text-editor\" data-id=\"4c6b359f\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p><span style=\"font-weight: 400;\">Try <\/span><a href=\"https:\/\/www.omnisend.com\/subject-line-tester\/\"><span style=\"font-weight: 400;\">Omnisend\u2019s subject line tester<\/span><\/a><span style=\"font-weight: 400;\">, a great tool for crafting clickable email subject lines.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/details>\n\t\t\t\t\t<\/div>\n\t\t\t\t\t<script type=\"application\/ld+json\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@type\":\"FAQPage\",\"mainEntity\":[{\"@type\":\"Question\",\"name\":\"What is FOMO?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"FOMO means Fear Of Missing Out. It\\u2019s the anxious feeling you get when other people are having rewarding experiences and you\\u2019re not.\"}},{\"@type\":\"Question\",\"name\":\"How to use FOMO correctly?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Above all, serve the user\\u2019s needs.\\u00a0Present products they\\u2019ve already shown interest in\\nAdd a countdown timer that clearly shows when offers end\\nShow scarcity of items they want, with stock level indicators, but DO NOT fake it\\nCenter offers around events and holidays\\nBalance FOMO with other content to avoid fatigue\"}},{\"@type\":\"Question\",\"name\":\"What are Some FOMO Copywriting Techniques?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Be specific, and use numbers: say &#8220;Sale ends in 2 hours,&#8221; or &#8220;Only 1 day left&#8221;. Show that others are buying or using the product, with alerts to how many people bought in the last hour. Keep it brief, keep it personal \\u2013\\u00a0and focus on benefits rather than features.\"}},{\"@type\":\"Question\",\"name\":\"How Can I Generate FOMO in Email Subject Lines?\",\"acceptedAnswer\":{\"@type\":\"Answer\",\"text\":\"Try Omnisend\\u2019s subject line tester, a great tool for crafting clickable email subject lines.\"}}]}<\/script>\n\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t<div class=\"elementor-element elementor-element-30bf6f0a e-flex e-con-boxed e-con e-parent\" data-id=\"30bf6f0a\" data-element_type=\"container\" data-e-type=\"container\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t<div class=\"e-con-inner\">\n\t\t\t\t<div class=\"elementor-element elementor-element-922bf5b elementor-widget elementor-widget-heading\" data-id=\"922bf5b\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Sources<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-36cf6ac elementor-widget elementor-widget-text-editor\" data-id=\"36cf6ac\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t\t\t\t\t\t<p>\u00a0<\/p>\n<p><span style=\"font-weight: 400;\">[1] <\/span><a href=\"https:\/\/mailchimp.com\/resources\/fomo-marketing\/\"><span style=\"font-weight: 400;\">https:\/\/mailchimp.com\/resources\/fomo-marketing\/<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[2] <\/span><a href=\"https:\/\/www.psychologytoday.com\/gb\/blog\/persuasion-bias-and-choice\/202312\/fear-of-missing-out-fomo-some-causes-and-solutions\"><span style=\"font-weight: 400;\">https:\/\/www.psychologytoday.com\/gb\/blog\/persuasion-bias-and-choice\/202312\/fear-of-missing-out-fomo-some-causes-and-solutions<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[3] <\/span><a href=\"https:\/\/en.wikipedia.org\/wiki\/Fear_of_missing_out\"><span style=\"font-weight: 400;\">https:\/\/en.wikipedia.org\/wiki\/Fear_of_missing_out<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[4] <\/span><a href=\"https:\/\/bbn-international.com\/how-to-use-fomo-to-expand-your-email-marketing\/\"><span style=\"font-weight: 400;\">https:\/\/bbn-international.com\/how-to-use-fomo-to-expand-your-email-marketing\/<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[5] <\/span><a href=\"https:\/\/www.drip.com\/blog\/promotional-emails#:~:text=Tarte%20cleverly%20uses%20the%20word,it%20by%20only%20six%20hours\"><span style=\"font-weight: 400;\">https:\/\/www.drip.com\/blog\/promotional-emails<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">[6] <\/span><a href=\"https:\/\/www.mageplaza.com\/blog\/tips-use-fomo-email-marketing.html\"><span style=\"font-weight: 400;\">https:\/\/www.mageplaza.com\/blog\/tips-use-fomo-email-marketing.html<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[7] <\/span><a href=\"https:\/\/www.linkedin.com\/pulse\/marketing-fomo-inspiring-customers-act-confidence-eds-fze-qfejf\/\"><span style=\"font-weight: 400;\">https:\/\/www.linkedin.com\/pulse\/marketing-fomo-inspiring-customers-act-confidence-eds-fze-qfejf\/<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">[8] <\/span><a href=\"https:\/\/www.kimonix.com\/post\/merchandising-behavioral-triggers\"><span style=\"font-weight: 400;\">https:\/\/www.kimonix.com\/post\/merchandising-behavioral-triggers<\/span><\/a><span style=\"font-weight: 400;\">\u00a0<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Can you use FOMO in email marketing ethically? Yes\u2026 but you\u2019ve got to be smart if you want to drive urgency without feeling bad about it.<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[5,6],"tags":[],"class_list":["post-1006437","post","type-post","status-publish","format-standard","hentry","category-blog","category-email-marketing"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.0 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>How to Use FOMO in Email Marketing (Without Playing Dirty)<\/title>\n<meta name=\"description\" content=\"Can you use FOMO in email marketing ethically? 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