{"id":1006453,"date":"2026-02-27T16:04:52","date_gmt":"2026-02-27T16:04:52","guid":{"rendered":"https:\/\/www.sendtric.com\/?p=1006453"},"modified":"2026-02-27T16:17:07","modified_gmt":"2026-02-27T16:17:07","slug":"how-to-add-dynamic-timers-in-klaviyo","status":"publish","type":"post","link":"https:\/\/www.sendtric.com\/how-to-add-dynamic-timers-in-klaviyo\/","title":{"rendered":"How to Add Dynamic Timers in Klaviyo"},"content":{"rendered":"\t\t
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Dynamic countdown timers are a powerful way to increase urgency and drive clicks in your email campaigns. If you are using Klaviyo with Sendtric, you may notice that the today<\/code> variable can reference the wrong timezone, depending on server or account settings.<\/p>

This guide explains why that happens and shows you two reliable ways to add dynamic timers in Klaviyo.<\/p>

Why the Timezone Issue Happens<\/h4>

Klaviyo\u2019s today<\/code> variable may use Klaviyo\u2019s server timezone or incorrectly reference the account user\u2019s timezone. If your account timezone is not set correctly, your countdown timer may display the wrong expiration time.<\/p>

Before implementing either solution below:<\/p>

  • Make sure your Klaviyo account timezone settings are correct.<\/p><\/li>

  • Confirm your campaign timing aligns with that timezone.<\/p><\/li><\/ul>

    Method 1: Offset the Timezone Manually<\/h4>

    This method adds a separate timezone variable and appends it to your timestamp before converting it to Unix format.<\/p>

    Example: 1 Day Countdown<\/h4>
    \u00a0<\/div><\/div><\/div>
    <table<\/span> align<\/span>=<\/span>“center”<\/span>><\/span>
    <tbody><\/span>
    <tr><\/span>
    <td><\/span>
    {% today “%Y-%m-%dT%H:%M:%S” as dt %}
    {% today “%z” as tz %}
    <img<\/span> style<\/span>=<\/span>“<\/span>display:block<\/span>; max-width:100<\/span>%<\/span>;“<\/span>
    src<\/span>=<\/span>“>REPLACE_WITH_YOUR_TIMER_URL?to={{ dt|days_later:1|append:tz|format_date_string|date:’U’ }}”<\/span> \/><\/span>
    <\/td><\/span>
    <\/tr><\/span>
    <\/tbody><\/span>
    <\/table><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
    \u00a0<\/div>
    How It Works<\/span><\/div><\/div><\/div><\/div><\/div>

    • dt<\/code> captures the current date and time.<\/p><\/li>

    • tz<\/code> captures the timezone offset.<\/p><\/li>

    • days_later:1<\/code> sets the timer to expire 1 day later.<\/p><\/li>

    • The date is converted to a Unix timestamp using date:'U'<\/code>.<\/p><\/li><\/ul>

      This method is ideal if you want a countdown based on a specific number of days.<\/p>

      Method 2: Use the \u201cNow\u201d Variable and Add Seconds<\/h4>

      This approach gives you more flexibility. Instead of counting by days, you manually add the exact number of seconds you want the timer to run.<\/p>

      Example: 24 Hour Countdown<\/h4>
      \u00a0<\/div><\/div><\/div>
      <tbody><\/span>
      <tr><\/span>
      <td><\/span>
      {% today “%Y-%m-%dT%H:%M:%S%z” as now %}
      <img<\/span> style<\/span>=<\/span>“<\/span>display:block<\/span>; max-width:100<\/span>%<\/span>;“<\/span>
      src<\/span>=<\/span>“REPLACE_WITH_YOUR_TIMER_URL?to={{ now|format_date_string|date:’U’ }}+86400”<\/span> \/><\/span>
      <\/td><\/span>
      <\/tr><\/span>
      <\/tbody><\/span><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div><\/div>
      \u00a0<\/div><\/div><\/div>
      \u00a0<\/div><\/div><\/div>

      How It Works<\/h4>

      • now<\/code> includes the timezone offset automatically.<\/p><\/li>

      • The value is converted into a Unix timestamp.<\/p><\/li>

      • +86400<\/code> adds 86,400 seconds, which equals 24 hours.<\/p><\/li><\/ul>

        You can replace 86400<\/code> with any number of seconds:<\/p>

        • 3 hours = 10800<\/p><\/li>

        • 48 hours = 172800<\/p><\/li>

        • 7 days = 604800<\/p><\/li><\/ul>

          This method is best if you want precise control over countdown duration.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"

          Dynamic countdown timers are a powerful way to increase urgency and drive clicks in your email campaigns. If you are […]<\/p>\n","protected":false},"author":7,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-4)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[200029],"tags":[],"class_list":["post-1006453","post","type-post","status-publish","format-standard","hentry","category-integrations"],"yoast_head":"\nHow to Add Dynamic Timers in Klaviyo<\/title>\n<meta name=\"description\" content=\"Learn how to add dynamic countdown timers in Klaviyo using Sendtric. 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